IT’S ABOUT THE KINGDOM
The last of three entries on Disney
We have come to associate the phrase, “If you build it they will come”, with Kevin Costner in Field of Dreams but the person who really understood and capitalized on that concept was Walt Disney. Fortunately for Walt he had a little bit of an advantage for getting them “to come” you see prior to building Disneyland in California Walt had won an Oscar as well as the attention and adoration of the world through his feature length animated motion pictures. Snow White and Cinderella were loved and adored by most of America so Disney and therefore Disneyland, had a mass of faithful who were ready to experience first hand the fantasy world they had been introduced to in the movies. For this to take place Disney had made a major investment in each of these movies not knowing whether or not anyone would even attend as full length cartoon, he bankrolled everything on Snow White not knowing if it would be a flop or a hit, fortunately for Walt people were blown away with what they saw. This, if you will, was Walt’s version of putting it all on the line for the sake of what he believed. In a sense Walt went out and invested in the “preaching” of his kingdom before he attempted to build anything. Again, once the movie (preaching) was presented it was easy to get people into the Magic Kingdom because they wanted to see firsthand that which they had experienced at the movie house.
America in the early fifties was at the end of twenty years of wars and conflicts, they were tired of what the world had to offer and Walt gave them the very thing they were looking for, a chance to escape the wear and tear of the world and enter into a kingdom of make believe, where each person could participate with others in a “unified” kingdom experience. Disney did a great job of making sure you forgot about yourself by enamoring you with an overwhelming presentation of his kingdom and to everyone’s delight he experience was even bigger and better in real life than what had been preached in the theaters.
In Disney there are very few things within the gates to remind you of the outside world, as a matter of fact they do a great job of causing you to forget about who you are causing you to take an active role in the kingdom you are now a part of, you get to be an astronaut, pirate, or adventurer, if only for a brief moment. Disney makes no attempt to conform their kingdom to yours, they don’t try to make you feel “at home” if they did most people would do just that, stay home. In this Disney isn’t seeker sensitive, they have clearly established what truth is (for them) they throw as much of that truth, in as many forms as possible, directly at you the minute you arrive on the property and never deviate from it. This makes so much sense, if they are presenting (preaching) through their vast media corporation the virtues of a world that’s like no other place on earth (while everybody else lives in the normal world), why would you work so hard to give them a place that’s just like the one they’re tired of and dissatisfied with? There are plenty of places you can visit and vacation where every attempt is made to accommodate you the way you want things to be, places that make you feel comfortable, but Disney says, “Come and experience the world the way ‘we’ see it and the way we’ve made it”, and again I stress, Disney World is the most visited destination on the planet.
People want what Disney has to offer, a place where they get to participate in a place that is promised to be different from the world they live in. Disney would never make it if their time and energy was spent focusing on the issues of everybody who came through their gates, directing their efforts toward the individuals needs. Instead, everything is an affirmation of the preaching that has drawn the faithful to come to Disney in the first place. People want to lay hold of what’s been “preached”.
In the very beginning Walt nailed it, he anchored Disneyland to the rock of his current preaching, the hottest thing going at that time was the movie Cinderella and Walt put Cinderella’s Castle at the very center of his kingdom, and it dwarfed everything within miles, it WAS the focal point of his kingdom, everything led to and from the castle, the kingdom was built around it and it stands as the place of pilgrimage for countless millions.
If Walt Disney had not first preached the attributes of his kingdom through the media of motion pictures things might have been a lot different, sure the park MAY have succeeded to some degree but for the most part it would have been some guy trying to build a personal dream in the middle of an orange grove in some poe-dunk town called Anaheim. Strangely enough this happens all to often in the world today, people attempting to build massive facades around their own visions and mission statements with no proclamation, hoping the faithful will come for no other reason than “it” has been built. Even Disney knew the faithful would only come in response to a proclamation, so every time Disney has a hit movie they build a ride or attraction around it so people can come and experience first hand the reality of what had been preached through the movie.
A few years later he strategically moved into television where he began preaching to us The Wonderful World of Disney every Sunday evening “in living color”. (just after church was over). The more preaching the more revelation, the more revelation the greater the response, and the bigger the kingdom became.
As for Kevin Costner and his field of dreams? He built a baseball field for some baseball players who had died a long time ago, he made everything just right based upon what he thought it would take to “get them there”, he wanted them to have and enjoy what the sport had “denied” them while they were alive and he got exactly what he worked for, a place where he could watch a bunch of dead people play ball, just so long as they stayed within the bounds of the field and made no attempts to go beyond it). Oddly enough he was able to collect money from the “curious” who came to watch dead people play ball and thus was able to keep from losing his farm (for some reason he wasn’t able to make it as a farmer).
Sure Disney’s a global corporation fueled by the desire to generate profits and yes they know how to manipulate and squeeze masses of people through a fantasy experience with little or no money when they come out the other side, but I have to say when you venture into THEIR facades they produce exactly what they preached and more, which is exactly why I wanted to go there in the first place.
![]()
I just wasn’t satisfied with buying a set of mouse ears.
(click thumbnail for slightly larger image)